ILABB

Ilabb riders revealing their signature jersey at Crankworx Innsbruck 2022

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Client: CREATE UR for ilabb

Camera operator: Joel Dietenhofer

Edit: Joel Dietenhofer

Rider: Bas VanSteenbergen, Paul Couderc, Harriet Burbidge-Smith, Vinnie Armstrong, Jayden Fleming, Griffin Paulson

Musik: Stella Mwangi - Star

Location: Innsbruck, Austria

For this shoot, we focused on capturing the moment the Ilabb riders saw their custom jerseys for the first time. The goal was to showcase their excitement as they unboxed the new gear and then hit the trails at Crankworx Innsbruck. We wanted to keep it simple, showing both the fresh designs and the riders in action as they rocked their new jerseys on the course.